| Element | Details |
|---|---|
| Estimated Net Worth | $25 million (2025) |
| Income Sources | Olympic winnings, endorsements, tour earnings, merchandise, real estate |
| Major Brands | Athleta, Visa, Wheaties, Powerade, GK Elite |
| Tours | “Gold Over America Tour” (2024 generation) |
| Net Worth Growth | From $7.1M (2023) to $25M (2025) |
Simone Biles commands a net worth of $25 million in 2025, driven by elite athletic performance, extensive brand deals, and entrepreneurial ventures that have positioned her among the top earners in the world of Olympic sports. Her influence stretches far beyond gymnastics as she capitalizes on public trust, product endorsements, and media visibility.
What is Simone Biles’ net worth in 2025?
Simone Biles’ 2025 net worth is approximately $25 million. This figure reflects accumulated earnings from competitions, long-standing and renewed sponsorships, merchandise collaborations, and valuable real estate assets. The net worth calculation is grounded in her diversified income strategy and the longevity of her brand, which continues to generate consistent revenue even beyond her Olympic appearances.
How do sources estimate her net worth?
Estimates are compiled by evaluating public brand contracts, Olympic earnings, tour profits, and media revenues. Analysts factor in her multi-year endorsements, share in merchandise profits, equity in fitness businesses, and appreciation of real estate assets. These assessments exclude speculative cryptocurrency holdings or undeclared equity investments, offering a grounded yet comprehensive overview of her wealth.
How did Simone Biles build her fortune?
What did she earn from Olympic medals and prize money?
Olympic medal bonuses contribute only a modest portion of her overall earnings. While a gold medal earns a standardized payout, even the combined total from her multiple wins in 2021 and 2024 falls below $200,000. Appearance fees from Olympic marketing and sponsorship boosts during the Games period have more impact on her net worth than the medals themselves. Her Olympic success primarily enhances her visibility and long-term brand valuation.
Which brands does she endorse, and what deals does she hold?
Simone Biles maintains a high-value endorsement portfolio that includes Athleta, Visa, Wheaties, Powerade, and GK Elite. These partnerships involve commercial campaigns, limited-edition product lines, and co-branded merchandise. Athleta, for instance, collaborates with her on signature collections, while Visa features her in global marketing campaigns. Her deals span multi-year terms with performance bonuses, making her one of the most bankable athletes in global sports.
How lucrative was the “Gold Over America” tour?
The “Gold Over America Tour” was a financial and cultural success. The first tour grossed over $19 million and the 2024 edition capitalized on that momentum with sold-out arenas across major U.S. cities. As a co-creator and lead performer, Simone Biles earned a substantial share of the profits. Merchandise sales, licensing fees, and digital streaming rights added additional revenue layers, making the tour one of the highest-grossing gymnastics showcases in history.
How has Simone Biles’ net worth changed over time?
Net worth estimates in 2023 vs 2024 vs 2025
In 2023, Simone Biles’ net worth stood at $7.1 million, reflecting her core endorsement deals and passive income streams. By 2024, the figure rose to an estimated $16-18 million, driven by Olympic reappearance and strategic endorsements. In 2025, the full effect of the Gold Over America Tour, increased merchandise royalties, and property appreciation brought her total net worth to $25 million, showcasing a sharp upward trajectory.
Major milestones that spiked her wealth
Several key events significantly accelerated Simone’s financial growth. The success of the 2021 tour and its revival in 2024 provided multi-million dollar paydays. Re-signing with premium global brands like Visa and expanding her Athleta product line delivered consistent endorsement income. Additionally, her return to Olympic competition reignited media coverage, securing documentary features, magazine covers, and licensing deals, all of which boosted her earnings.
What are her main income streams today?
Endorsements & sponsorships
Endorsements account for the largest share of Simone Biles’ income. Annual earnings from brands exceed $7 million, structured around performance bonuses, campaign fees, and long-term ambassadorial contracts. Her personal alignment with empowerment, mental health, and performance excellence allows brands to position her as a symbol of resilience, making her endorsements authentic and widely resonant with consumers.
Media, merchandise & gym facilities
Beyond endorsements, Simone Biles earns from media appearances, docuseries, licensing deals, and merchandise collaborations. She has likely retained equity or income rights in World Champions Centre, where she trains, allowing her to benefit from its success. Signature leotards, books, and speaking engagements further diversify her income while cementing her brand in both sports and lifestyle markets.
Real estate and investments
Simone Biles has invested in residential real estate, potentially both for personal living and portfolio growth. These properties, often customized and located in high-value zones, contribute to capital appreciation. Investment in private business ventures, likely in fitness, health, or media, provides additional long-term financial stability.
How does Simone Biles compare to other athletes financially?
Net worth vs. top Olympic earners
With a net worth of $25 million, Simone Biles stands as one of the top-earning Olympic athletes. While stars like Michael Phelps and Usain Bolt have higher valuations due to longer endorsement histories, Simone leads among current-generation female Olympians. Her income diversification sets her apart from athletes who rely solely on prize winnings.
Net worth vs. NFL partner Jonathan Owens
Jonathan Owens, an NFL player, holds an estimated net worth significantly lower than Simone’s. Their combined financial presence is strong, but Simone’s branding power, product licensing, and media influence give her a broader and more robust financial portfolio. This economic contrast highlights the disparity between NFL salaries and global sports endorsements.
How she stacks up against non-athlete celebrities
Simone Biles’ net worth places her above many TV and internet personalities, especially those without product lines or global branding. While not yet reaching the hundreds of millions seen in music or acting superstars, her trajectory suggests potential for crossover success into mainstream entertainment, which could further boost her value.
What factors could affect her net worth going forward?
Paris/Olympic medal continuation
A strong showing at future Olympic events would elevate Simone’s global visibility, leading to new sponsorships and broader licensing opportunities. Even a single medal win boosts her brand value, providing leverage for negotiating higher endorsement rates. Continued Olympic involvement reinforces her narrative of longevity and dominance.
Future endorsement deals
As brands increasingly align with social values and authentic representation, Simone’s marketability will grow. Emerging sectors like mental wellness, women’s leadership, and sports innovation offer fertile ground for new endorsements. These deals, if equity-based, could further escalate her net worth significantly over time.
New product launches & media ventures
Simone Biles has the potential to launch branded product lines in wellness, fitness, or fashion. Media ventures including documentaries, streaming shows, or branded content can generate residual income. With a loyal fanbase and compelling personal story, these projects could provide high returns and increase her market reach.
What does Simone Biles spend her money on?
Real estate purchases & projects
Simone has invested in luxurious properties that reflect both her personal style and financial foresight. These purchases serve dual purposes personal enjoyment and capital appreciation. Renovations, design enhancements, and potential real estate flips add additional layers of value and prestige to her portfolio.
Lifestyle: cars, vacations, pets
Simone balances her career earnings with personal indulgences, including high-end cars, tropical vacations, and lavish celebrations. Her lifestyle spending reflects her success while maintaining a sense of groundedness. Her affection for pets, particularly her well-known French bulldogs, also forms a part of her recurring expenses.
Charitable contributions & philanthropic work
Simone supports charitable initiatives tied to foster care, education, and mental health. She contributes both financially and through advocacy, participating in campaigns and funding programs. These philanthropic commitments not only reflect her values but also strengthen her public brand as a socially responsible icon.
What are common misconceptions about her wealth?
Misassumptions from older estimates
Many still cite outdated net worth figures ranging from $10 to $16 million. These fail to account for new tours, brand renewals, and investment returns over the last two years. Additionally, public confusion often arises from combining household income with her individual wealth.
Public vs private careers
Public earnings, such as endorsements and prize money, are only part of the picture. Simone also earns from private investments, equity in ventures, and passive income streams that aren’t as easily quantifiable. The private nature of these earnings contributes to underestimated valuations by casual observers.
Conclusion
Simone Biles’ $25 million net worth in 2025 encapsulates her status as a cultural icon, businesswoman, and elite athlete. By combining unparalleled athletic prowess with brand intelligence and financial foresight, she has created a legacy that transcends gymnastics. Her diversified portfolio and ongoing ventures ensure that her influence and her wealth will continue to grow.
FAQs
- What is Simone Biles’ net worth in 2025? $25 million.
- How much did she earn from Olympic medals and tours? Less than $200,000 from medals; over $20 million from tours.
- Which brands does she endorse? Athleta, Visa, Wheaties, Powerade, GK Elite.
- How has her net worth evolved since 2023? Grown from $7.1M in 2023 to $25M in 2025.
- What luxury purchases has she made? Real estate, luxury vehicles, and international travel.
- Is her husband Jonathan Owens’ income included in her net worth? No. Her wealth is independently assessed.
- What future projects could help her increase her wealth? Brand expansion, media production, Olympic participation, and equity ventures.
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